Like all jobs, there are some roadblocks outside of your core goal. Here are a few tactical logistics to keep in mind as you embark on ghostwriting with an executive.
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Content Marketing
You deserve a trophy! Check out this list of content marketing awards you need to keep on your calendar for submission.
Watching the Olympics on television is one thing. Experiencing the emotion—even in your own living room—is quite another.
The Olympic competitions aren't just about athleticism. It's also about stories.
Why can’t content marketing take a page out of The New York Times playbook? Why aren’t we focused on really innovating the realm of digital storytelling and making this a larger component of the visual strategy?
As I detailed in the earlier post “4 Tips to Produce Great Thought-Leadership Content,” it can be challenging to create thought-leadership articles, yet there are some tips and tricks to get it done.
But what if you don’t even have access to a thought leader? Can you still create a thought-leadership article? Sure, you can. Check out these shortcuts and ways to tap into thought-leadership content.
Taking travel and time away from the office into account, what conferences are worth it? Check out the top five conferences that any content marketer shouldn't miss this year.
Content Marketing Institute recently released a survey on technology B2B and content marketing. There's a surprising correlation between the lack of a documented editorial mission and the challenge of producing compelling content.
Learn four expert tips for thought-leadership content, from asking simple questions to "content dumpster diving."